Day Six ecommerce.
An archery store should help you pick an arrow. We made Day Six’s gear easier to compare and gave customers a closer look at how it works.
Put the specs side by side.
Choosing an arrow can mean opening several product pages just to compare diameter, spine, and weight. We put those details into one comparison table and linked directly to the setup calculator. Shoppers can narrow the lineup and check a specific setup in the same visit.
Take the Verse apart.
It’s hard to see how a broadhead goes together in a flat product photo. We tied the movement to scroll so shoppers can separate the components at their own pace, then scroll back to see how they fit.
Give the arrow a closer look.
The comparison table helps shoppers narrow their choices. We also prototyped a 3D viewer for inspecting an individual arrow from different angles. On the homepage, a route drawn over a topographic map reveals products at successive waypoints.
What do customers ask before they buy?
Tell us what you sell and which choices are hard to make online.