Shopify & custom web studio

Scott Fly Rods 3D builder.

An independent prototype that lets you choose the details of a custom fly rod and see your build take shape in 3D.

Scott Fly Rods prototype with a 3D rod preview and component choices

A list of options leaves a lot to the imagination.

The idea started while shopping for a custom Scott rod. A list of grips, reel seats, and finishes tells you what’s available. It’s harder to judge how those choices will look together on the rod you’d actually order.

Keep the choices next to the rod.

We put the controls beside a live model. Pick a component and see the rod update, then rotate it to check how that choice looks with the rest of the build. That gives shoppers an immediate visual reference as they work through the options.

Change the build details and turn the rod to see how they fit together.

Let the components explain the build.

The prototype also separates the rod into parts so you can look more closely at the reel seat and guides. A shopper can see where each piece sits on the rod before deciding which details matter to their own build.

The component view lets you look more closely at the reel seat and guides.

What could your customers build?

Show us the options you sell and how an order moves through your shop.